Search Engine Optimization (SEO)

The SEO Audit is an intelligent survey of the search engine compliance of your web pages as it exists. The auditing service is available as two packages Standard and Comprehensive; the latter being more extensive by taking greater consideration for additional variables influencing webpage relevancy and rank. The SEO Audit will address existing opportunities inherent within each audited webpage in light of conventional SEO standards. Note that there is no guarantee of top search engine placement or improved traffic. Any SEO Professional or Agency who states otherwise is guilty of misrepresenting their abilities and in violation of fiduciary trust. SEO is about mitigation and management - not absolute control. An SEO is in no more in control of the behavior of the Search Engine’s proprietary algorithm than that of a Fisherman controlling a school of fish. What these professions can do is study to understand the behaviors of the variables and take intelligent measures based on finding to mitigate risk and maximize opportunity. There is not one single SEO professional that has control over every external encountered on the web and with search engines. The web is a dynamic place. And search engines are ever evolving to thwart deceptive practices and search engine SPAM to ever improve user experience and the relevancy of results.

However, the SEO Audit will describe areas of opportunity and pose recommendations for change whereby the implementation of which will make audited web pages more search engine compliant thus improving the chances for higher quality visitor traffic due to improved and targeted web page placement in the Search Engine Results Pages (SERPs).
The SEO Audit will be segmented by Web page and Common Element if the website is dynamic (i.e. Footer, Header, Right Column, Left Column etc.) The Page Title and META Tags come first. Content comes second. Within Content is addressed Semantics.
SEO Audit may propose changes to page content and structure which the client may implement in-house or outsource. Content management services for the execution of SEO recommendations may be purchased separately. If a Google Analytics or Web Trends analytics installation is running and access is available then a search engine traffic derived keyword report will be created and used for each web page under audit to more accurately target web page primary keywords.
The SEO Audit Scope described herein is not categories within the SEO Audit itself but conditional factors whereby SEO Auditing is performed.
The SEO Audit report is not a binding contract to implement suggested change. All suggestions or action steps described inside an SEO Audit Content Management services is sold separately.
The Online Authority Audit identifies prospect websites presenting opportunities for client online visibility enhancement both on and off the search engines. Search Engines base a portion of their proprietary algorithm on the quality and quantity of referral site links. Each link behaves as a delegate vote. The greater the votes and the larger the delegate, the greater Authority is assigned to the referenced website in the search engines.
The Online Acquisition Audit can be used in conjunction with any website SEO Audit package with clients for whom SEO Auditing is unwarranted or for a client who wants greater surety of improved referral visitor traffic and online authority increasing the likeliness of better ranking performance. The Online Authority Acquisition Audit is a custom researched compendium of highly relevant and authoritative websites, directories, blogs, etc, both paid and unpaid. The strategic placement of a relevant referral link anchored by keyword-centric optimized text can improve web page performance and referral traffic levels and so The Online Authority Acquisition Audit focuses energies on identifying new referral sources. No recommendation will be made which are not in the client’s best interest. Only appropriate sites that the client has yet to acquire a link presence on will be suggested.
Qualifying conditions for inclusion in Online Authority Audit

• Any site targeted for consideration must actively offer paid or nonpaid means for link placement.
• Sites must be relevant to content for which improved online visibility is sought.
• Sites must be of sound authority, the measure for which is Google Page Rank of 4 and above.

All websites detailed in the Audit will have a means for obtaining link placement – either paid for or free or subject to other qualifying conditions. And placement is subject to suggested website’s webmaster’s discretion. Therefore, The Online Authority Audit service cannot claim or guarantee any consideration or conditions governing any link exchange program or that of webmaster reciprocity. Resulting actions of websites described in the Online Authority Audit in not the responsibility of the auditing party.
Note that the Online Authority Audit is a standalone service. Execution of proposed Online Authority Audit recommendations is available for purchased as content management service.

Viral Marketing Solutions

Viral Marketing: Auditing, Planning & Plan Execution

Social Networking Optimization | Social Media Optimization | Pay per Post

Socialevisible can improve the bottom line by enhancing the online visibility of a client’s content or message using Viral Marketing. Viral Marketing is the online proliferation of a message using user-engaging web technology and audience participation and it is just one of the many effect ways we can help take your message to the world. We can proliferate your message online using popular and niche Social Networking, Social Media outlets.

Social Networking Management

Social Networks like Facebook.com and Myspace.com present opportunities that allow us to indentify and engage customer demographical and behavioral segments in the market so that you reach your target audience. Services entail Planning, Plan Execution Management solutions fitted to your unique needs to get the job done. Social Networking Management utilizes broad and vertical community venues for content distribution.

• Key Benefits: Clients directly engage behaviorally targeted audience segments Strong audience engagement can yield responses resulting in improved online visibility and online sales.

Social Media Management

Social Media Management minimizes barriers to content distribution on your website so your content can be easily disseminated across the web by your website members. Social Media Management utilizes web technologies and websites that play an important viral marketing role. Technical methods can include adding buttons alongside message oriented web content and providing an RSS feed link on your website to enable more passive but targeted content subscribers to directly receive your updated content in their web browser without the need for visiting your website. Popular Social Media mediums include Youtube, Wikipedia, Digg, Del.icio.us, Stumbleupon, Furl and Reddit, YouTube, Newsvine, Mixx, Stylehive and Sphin.

• Key Benefits: Rapid exposure from an influx of inbound link. A significant portion of these links will be coming from quality sites in the client’s field resulting in improved online visibility and qualified traffic.

Pay per Post Management

Pay per Post enables advertisers to reach a highly targeted online demographic audience. Select bloggers may discreetly or indiscreetly opt to accept payment to review products or services and then blog about their experiences. With Pay per Post, an Advertiser can directly access a Bloggers audience and benefit from the bloggers leverage over their values and beliefs. A select Blogger fitting a desired demographic profile can impress information to introduce new or existing products or services. Clients gain access to a highly targeted, trusting and loyal audience segments otherwise less approachable using other Viral Marketing strategies. A series on positive and comprehensive reviews made by prominent and relevant blogger(s) hosting large and targeted audience segments can positively impact consumer product awareness on and off the web.

Search Engine Marketing

Search Engine Marketing

Management & Strategy for Emergent eCommerce 

As Google Adwords Qualified Professionals, we are ready to make your first, second or thousandth search engine marketing campaign successful. Our professional qualifications, experience and education make us among most qualified for planning, building, executing your search engine marketing. Our membership in SEMPO (Search Engine Marketing Professionals Organization) and WAA (Web Analytics Association) keeps us networking with some of the most brilliant minds in search to remain on the cusp of paid search engine strategies.

Our clients hold us accountable and so will you, which is why we carefully QUALIFY every campaign component to ensure optimal campaign performance before putting your ad dollars to use. From setting ecommerce goals, to qualifying every product being advertised on the search engine, we make sure that every component is appropriate for the competitive search engine climate so that we protect your budget entrusted to us. We will never throw money way or build business on the backs of interns. We are more responsible than other companies in the area. 

• Your search engine marketing campaign will begin with strategy and goals
• We qualify your search engine audience to acquire only those top of mind in-market shoppers or prospects most likely to produce the best conversion rate in-line with our determined goals 
• We will only recommend a search engine marketing budget that is both reasonable and necessary in meeting campaign goal which you agree to
• Each product and keyword is qualified and tested in the search engines beforehand

Therefore, our approach to managing your search engine marketing budget will be designed to be goal driven, from protecting budgetary dollars and optimally yielding a Return on Advertising Spend (ROAS or ROI), to targeting the right audience online.  Our campaigns are qualified from the product being advertised to the visitor being advertised to.  We will qualify each product for the search engine to ensure optimal use of advertising dollars and to attract the most qualified top of mind researchers and shoppers in the marketing and grow web-based sales and activity conversion rates.

In the business of search engine marketing, our short term success is measured by the Return you make from your investment in our partnership.  But long term performance is measured by the ongoing level of trust and satisfaction we earn from you and help earn for you from new and repeat customers.