Consulting E-Commerce

E-Business, E-Commerce Consulting

If you are still questioning your organization's relationship with the digital word, consider this: People today spend as much time online as they do watching television.  We are in a golden period of media history where the consumer is actively seeking out information and opportunities. They are searching for you.  It’s now a question of whether they can find you and when they do how you will win their business.  

Whether you are a multi-channel retailer or pure-play ecommerce, you must realize your best opportunities embrace some electronic business facet.  Daily operations are becoming more digitally dependant than ever before.  And your next series of decisions concerning technology, hiring and vender selection must be informed for the vitality of your organization’s future condition.  An E-Consultant from Socialevisible can help you in your transition into a new digital environment with valuable consultation and training services. We offer consulting and training in all subsets of online marketing and ecommerce that acclimates professionals to an ever-changing Web 2.0 world with winning knowledge of what is really important.  Consider these top consultation opportunities:

Holding your Vender Accountable - Online Advertising and Marketing Agencies clamoring about how your ad dollars are best put into use. The truth is that commission based revenue models for online ad agencies place emphasis on spending and not on generating revenue.  Advertisers like you combined will spend billions on online ads this year. Ensuring that your ad dollars aren’t being wasted is your right and responsibility.  Knowing what questions to ask, how to set expectations, and how to get the important information that matters from your service provider is critical to gauging the success of the business relationship is covered. 

Identifying What Online Advertising Best Fits Your Needs - Advertising online does one of three things: Generate awareness of brand and message, create a direct response, or serve to remind. All types are important but not all types may be proper given your current market condition.  Are you advertising where your customers are and are you properly crafting your advertising message to best target your customer segments?  These are some of the issues we can address in our consultation.

Growing Customer Retention and Loyalty  - Businesses operating without a customer retention program can exect to pay upwards of 60% and higher in direct costs associated with attracting replacement customers. We can help you identify opportunities  and procedures to help maximaze future budgetary spend and generate growth from your existing customer base.

Paid Search Engine Marketing - Paid search strategies must be adaptive. It must change as the competetive online landscape changes and as paid search technologies evolve. Learn what to expect and what you should be doing as a paid search engine advertiser to maximize your ad budget.  

Search Engine Optimization Strategies and Procedures - Save resources by creating in-house procedure that makes future SEO services less likely. Also we will help you identify sustainable opportunities which will enhance your search engine visibility and ranking.

Measuring the Effectiveness of Your Online Presence One cannot manage what one cannot measure.  We can consult on the value of Key Performance Indicators (KPI) and the interpretation ot E-Metrics that will educate and empower your e-commerce team in qualitative and quantitiative driven decision making. 

Public Relations Online - Online Visibility and Brand - Taking the temperature of your brand online is now more important than ever as one billion internet consumers of information gravitate online for research, shopping and conversation.  Learning where the discussion is occurring is as important as knowing what is being said.  But all the knowledge in the world means nothing do not have the tools to respond. You have to be pro-active.  And knowing how to gauge and shape the impact of shard consumer attitudes and sentiment online with the proper tools is of paramount importance.

Engaging Society Online! - More and more internet users are engaging in conversation  outside of email. Within the past 5 years, we have witnessed an explosion in the use of social media and social networking channels. Non-profit and for-profit companies alike are successfully leveraging the power of social media and social networking at reaching and engaging their target audience online.  Socialevisible can consult on social channels of value to your business and ways to effectively foster a social media and networking program at your organization. 

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